Social Media: Is It the Right Prescription for You?
| Social media usage is exploding. Recent studies have found that 73% of patients search for medical information online before or after doctor visits, while 70% of journalists use social networks to assist in reporting. Ignoring social media may cause lasting damage to the health of your own organization. Learn how to develop healthcare-specific social media strategies to build brand awareness, engage patients, customers and the media, generate leads and recruit employees. In addition, you will learn how Centura Health challenged conventional thinking to develop its social media presence, and we will touch upon important legal and security-related caveats. Audience participation is encouraged and you will leave with a checklist to perform your own social media audit. | |||||||||||||||
| April 23rd, 2010 7:00 AM - 9:00 AM | |||||||||||||||
|
Doubletree Denver Tech Center - Indigo Room
Map This Location7801 E. Orchard Rd Greenwood Village, CO 80111 |
|||||||||||||||
|
Phone:
303-265-9224 Email: customer.service@chsm.org |
|||||||||||||||
|
|||||||||||||||
|
|||||||||||||||
Greg Olson, Partner in Ubiquity Group, has 20 years experience helping companies successfully launch new products and market existing products. Greg is an expert in utilizing social networking within business and helping companies determine how to move forward with blogs, webinars, podcasts, and other web media. He currently serves on the National Executive Board of the Business Marketing Association (BMA) and is past-president of the Colorado chapter. He is an active member of AdvaMed, Biotechnology Industry Association, Minnesota LifeScience Alley, Oregon Bioscience Association and the Colorado BioScience Association. Follow @ubiquity on Twitter and connect with Greg on LinkedIn at 
Carol Borthwick, President, The QEAN Group, helps companies develop marketing strategies and tactics, launch new products and services, analyze competitor strengths and weaknesses, and research customer needs and perceptions. She has extensive experience working with start-ups to Fortune 100 companies, and specializes in healthcare, medical devices, and consumer goods and services. Carol has conducted social media seminars for local organizations and currently serves on the Colorado Healthcare Strategy & Management (CHSM) Board of Directors as the Communications Chair. In her spare time you'll find her on Twitter (@qeanmedical and @secretgiftgirl), Facebook and LinkedIn. Carol has MBA and BS degrees from the University of Michigan.
Julie Lindsay, Interactive Communications for Centura Health, is responsible for the organization's consumer-facing online presence. With over 10 years of experience in web communications, project management, strategy and planning, she is an avid fan of technology and leveraging it to meet the diverse needs of the health care organization. Julie believes that by developing a basic strategy and policies any health care organization can feel comfortable entering the social media space. She sees the value in the honest, open conversation and the trust built by taking part in the conversation. She holds a BS in nutrition and dietetics with an exercise physiology minor. Her work in corporate wellness, and love of empowering people with health knowledge helped her transition into her role today of leading Centura's "2020" web-based strategy.