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Friday, February 22, 2008
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“Google it.” That’s what many patients and family members do when it comes to health care. In fact, a recent study illustrates that 80 percent of consumers use the Internet as their primary source for healthcare information, and 29 percent of all Internet users are utilizing the Web to find information on a particular doctor or hospital. And not surprisingly, most of these consumers start with search engines. This type of healthcare consumerism leads to empowerment and active engagement – providing strategic opportunities for healthcare organizations.
With the Internet and healthcare consumerism becoming such powerful and influential forces that shape healthcare, come learn about the union of online search and transparency and how it will affect your organization. Understand how you can leverage the Internet to capitalize on consumers’ desire for transparency. Learn about “smart search”, and the potential implications for hospitals and health systems. Find out what you can do to strategically leverage the Internet to build your business.
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Tod Baker
Senior Vice President of Provider Services
HealthGrades
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Pre-Register by February 15th to save $10.
If you are using a Sponsor Pass, please pre-register to ensure seating! |
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Tod Baker is the Senior Vice President of Provider Services managing provider consulting services for HealthGrades. Mr. Baker has more than 12 years of hospital consulting experience managing clinical and business development for major clinical service lines. Working at more than 150 hospitals and with hundreds of physicians, Mr. Baker has assisted numerous hospitals in improving quality, growing margins, developing branding campaigns around quality of care, building and promoting specialty clinical institutes, and increasing patient volumes. Mr. Baker also oversees HealthGrades’ Internet Patient Acquisition (IPAC) program, which provides hospitals and physicians with online solutions for acquiring new patients and solidifying hospital and physician relations. Prior to joining HealthGrades, Mr. Baker was an Assistant Vice President with GE Medical Systems where he developed clinical consulting services in pulmonary medicine, medical cardiology and vascular services. He assisted numerous clients in building Vascular Institutes, CHF Clinics and Cardiovascular Centers of Excellence. Mr. Baker has a BS in Business Administration from the University of Colorado.
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