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Friday, September 28, 2007
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In June, the University of Colorado Hospital finished what was the largest, most complex and certainly the most difficult health care move going on in the world at that time. The hospital relocated into some of the world’s most advanced, ingeniously designed patient care facilities. And it was building upon a hospital that already has been the scene of many of the state’s – and some of the world’s – medical firsts and best outcomes.
In the process, however, it discovered something unexpected: few people outside the hospital seemed to know what the heck an academic medical center is, or even about the University of Colorado Hospital itself. Bruce Schroffel, UCH’s president and CEO, will tell us what happened, and how he and his staff are working to strengthen and clarify the hospital’s brand.
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Bruce Schroffel
CEO
University of Colorado Hospital |
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Bruce Schroffel is currently CEO of University Hospital, after previously acting as director and chief executive officer at Stony Brook University Hospital in New York. At Stony Brook since 2001, Schroffel focused on increasing market share, integrating systems, fundraising and addressing morale and culture issues. Prior to taking that position, he was senior vice president and chief operating officer at the University of California, San Francisco/Stanford Health Care. He also served in administrative positions at the UCSF Medical Center and at Montefiore Medical Center/Albert Einstein College of Medicine. Schroffel holds a Master's in public health and Master's of science degrees from Columbia University, as well as a bachelor's degree from the University of California. |
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